22. How to promote on Facebook

Agritourism is the fastest growing segment of revenue for small farms in America (according to the USDA). People want to pay for experiences, and are looking for new things to do on the weekend.

Help meet their needs while simultaneously increasing your farm revenue - with Agritourism
This online resource will teach you how.

6 Steps To Promote On Facebook

Millions of your potential customers use Facebook in order to find businesses and check recommendations from their friends. Having a Facebook presence is rapidly becoming essential in today's marketplace.

Step One: Make a page

Pages on facebook are your company's home base, and provides a single location for your visitors to interact with your agritourism business. It pays to spend a few moments fleshing this out. Put up some great pictures, write a few sentences describing your business, and make sure it is a pleasant place for people to visit.

Step Two: Share it

Make a few posts that you think would interest people in your customer base, and share them. If people like what they see, they will share it with others as well. You can boost posts to get more people to see it, and give new customers a chance to like your page through your shares. Most facebook followers prefer short captions and pictures, so keep things snappy when you are writing your posts.

Step Three: Build your audience

You can market your facebook page elsewhere, such as in your store or on your web page, to help gain a following. Every follower you get has the potential to magnify your reach by sharing with their friends. Be creative about getting your facebook page out there so you can reach as many people as possible.

Step Four: Engage your followers

Your followers won't share a picture if they don't enjoy it. Make sure that you share quality content and that your posts are regular, visually appealing, and thoughtful. Your followers will show their appreciation with shares that will grow your business.

Step Five: Interact with your fans

Interactions make your page more popular and help encourage new customers to join. You can make your page more interactive by offering a discount in-store for anyone who “Checks in” while at your premises, or create polls so customers can have their say about your business.

Step Six: Use facebook advertising for extra attention

Facebook can find the audience you are looking for with algorithms that maximize your reach. You can select exactly who you want to target for your ads, such as a detailed location, gender, or other key factor.

Combining these steps will have you well on your way to a successful facebook page, so don't wait! Get going today and reap the rewards that facebook can offer.